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Building a world of art, design, and shopping. Read
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Fantasy Architecture  LLC, 2025
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World Building Editorial

New medium for contemporary discourse

The intersection of research, culture, and critical theory  come together in the studio's official zine. Launching next year in 2025.

about

Building a world of

imagination, design, and shopping.

greg.cool is a design brand and creative studio founded by Architectural Designer and Strategist Gregory Ketant. The brand builds on deep research, storytelling, and strong creative direction.

Gregory has worked with Art Dubai, Reebok, Lex Records, New Museum, and Daniel Arsham.

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Season 1

"Quantum Architecture"

"Quantum Architecture"
Season 1

"Quantum Architecture"

"Mega Memes"
Season 2

"Mega Memes"

"Designer Machines"
Season 3

"Designer Machines"

"Nuclei"
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"Nuclei"

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GRAPHX

Volume 1

TOM BURR’s exhibition “Compressions” at Galerie Neu is an undated postcard from America.

TOM BURR’s exhibition

TOM BURR’s exhibition “Compressions” at Galerie Neu is an undated postcard from America.
An overview of sustainable fashion initiatives and their importance in the industry.

“FACELESS”

An overview of sustainable fashion initiatives and their importance in the industry.
A discussion on the impact of technology on art, highlighting various digital art forms.

Glass Pyramid

A discussion on the impact of technology on art, highlighting various digital art forms.
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GRAPHX HOODIE
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A discussion on the impact of technology on art, highlighting various digital art forms.

Glass Pyramid

A discussion on the impact of technology on art, highlighting various digital art forms.
Read more
An overview of sustainable fashion initiatives and their importance in the industry.

“FACELESS”

An overview of sustainable fashion initiatives and their importance in the industry.
Graphx Pro Desktop | greg.coolGraphx pro promo | greg.cool
No items found.
A discussion on the impact of technology on art, highlighting various digital art forms.

Glass Pyramid

A discussion on the impact of technology on art, highlighting various digital art forms.
GRAPHX Duffel

GRAPHX Duffel

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GRAPHX MX2K

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Recent Volumes

Collection

Principles of Taste

Published —
Apr 15, 2025
Collection

Beauty GFX: 2025

Published —
Apr 15, 2025
Archive

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mega logo cell greg.cool
— Season

“Quantum Architecture”

World’s first studio RPG.
mega logo cell greg.cool
— Season

“Quantum Architecture”

World’s first studio RPG.
mega logo cell greg.cool
— Season

“Quantum Architecture”

World’s first studio RPG.
"Mega Memes"
—
Season

"Mega Memes"

Exploring distributed systems at unlimited scale.
"Designer Machines"
—
Season

"Designer Machines"

World's first studio RPG.
"Nuclei"
—
Project

"Nuclei"

A South Bronx tale.
"Quantum Architecture"
—
Season

"Quantum Architecture"

Architecture and the future of streaming.