World
Building

       

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greg is a smart studio world
building immersive design
experiences. Read
info@greg.cool
©️ 2024 greg.
Fantasy Engineering LLC, 2025
World Building Systems
season 1

World Building Systems

Hyper Mimetics
season 2

Hyper Mimetics

Designer Machines
season 3

Designer Machines

about

greg

is a smart studio world building immersive design experiences.

Powered by deep research, machine learning, and storytelling, greg is engineering the next generation of creative studios through content, experiences and products.

Strategist and architectural designer Gregory Ketant has worked with cultural and design leaders Daniel Arsham, Playlab Inc., New Museum, Lex Records, Tom Hancocks, Ada Sokol, and Storefront for Art and Architecture.

information

Season 3

Designer Machines

greg introduced an emergent character from the smart studio,  
G Money. The avatar encapsulated the studio's multifaceted projects thereby terraforming its work into a meta-RPG.

In 2022 greg fully incorporated machine learning in its stack amplifying the studio's creative output. AI empowered the studio's mission to deliver immersive creative experiences through world building.

Credits

  1. 3D
    EightyBot
  2. Character Styling
    Entire Studios
  3. Character Styling
    Salomon
  4. Typography
    Doménico Barreto

Software

  • MidJourney
  • Runway ML
  • Pika Labs
  • Open AI
  • Are.na
  • Notion
  • Adobe CS
  • Stable Diffusion
season 3

Designer Machines

Generating New Dimensions in A.I.

Read More
deep dream
The studio combined generative art with motion graphics and sound design to create the most compelling media in AI.
Anime - Season 3 | Greg
WRLD - Season 3 | Greg
arc - season 3 - greg
dvcgm - Season 3 | Greg
furniture - season 3 - greg
hypr
To create the most unique work in A.I., the studio developed its own mini language model.
Glove - Season 3 | Greg
Chillin - Season 3 | Greg
multimodal
The studio became multimodal incorporating multiple machine tools in its design stack.

World’s First Studio RPG

evolution
Beginning with concepts that began in Season 1, G Money is an evolution of the studio’s journey.
HIFI - Season 3 | Greg
GBOY GEAR - Season 3 | Greg
G BOY - Season 3 | Greg
RPG
G Boy is a symbol of the studio’s on going development and progress.
G BOY Architecture for everyone - Season 3 | Greg
g boy
G Money was designed by 3D artist EightyBot (Latto, Young Nudy, Sexxy Red) featuring cloned models from Entire Studios and Salomon.
gears - season 3 - greg
G BOY with Gear - Season 3 | Greg
motion
An important symbol in the studio’s mythology are gears, representing perpetual motion.

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Designer Machines

Designer Machines

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Hyper Mimetics

Hyper Mimetics

Redefining boundaries through innovative collaborations and ground-breaking projects.
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World Building Systems

World Building Systems

The genesis of Quantum Architecture and the future of streaming.
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