World
Building

       

greg logo
/* about modal no scroll code */
greg is a smart studio world
building immersive design
experiences. Read
info@greg.cool
©️ 2024 greg.
Fantasy Engineering LLC, 2025
World Building Systems
season 1

World Building Systems

Hyper Mimetics
season 2

Hyper Mimetics

Designer Machines
season 3

Designer Machines

about

greg

is a smart studio world building immersive design experiences.

Powered by deep research, machine learning, and storytelling, greg is engineering the next generation of creative studios through content, experiences and products.

Strategist and architectural designer Gregory Ketant has worked with cultural and design leaders Daniel Arsham, Playlab Inc., New Museum, Lex Records, Tom Hancocks, Ada Sokol, and Storefront for Art and Architecture.

info

Season 1

World Building Systems

Developed during the early stages of quarantine, the studio published its manifesto "Quantum Architecture: The Future of Black Design." A revolutionary work that proposed a groundbreaking approach to architecture, unrestricted by material constraints, limitless in its potential.

Later that year, the first project to emerge from Quantum Architecture's framework was megaglobalstream: a streaming imprint that centered sound, culture and gaming mechanics.

Credits

  1. Illustrator
    Dan Holland
  2. 3D
    Tom Hancocks
  3. 3D
    Andrew Strasser
  4. Typography
    Doménico Barreto
  5. Art Director
    Ben Ganz
  6. Artist
    TyBass
  7. Artist
    David Ashley
  8. Artist
    Montana Ruggavelli
  9. Artist
    Maachew Bentley
  10. Photographer
    Tiffany Ketant

Software

  • Are.na
  • Notion
  • Adobe CS
  • Figma
  • Blender
  • DALL·E (v1)
season 1

World Building Systems

The Post Architecture Era

Read More
quantum
Quantum Architecture  was published in PIN UP magazine, which has previously featured Dave Free, Rem Koolhaas, and Raf Simons.
dh for QA - season 1 - greg
PIN-UP revolution - Season 1 | Greg
PINUP flip - Season 1 - greg
PIN-UP - Season 1 | Greg
Max qa - season 1 - greg
editorial
The manifesto featured graphics from art director Office Ben Ganz and illustrations from Disney, Marvel artist Dan Holland.
Quantum Can - Season 1 | Greg
PIN-UP quantum architecture: the future of black design - Season 1 | Greg
editorial
A campaign for the manifesto featured original music production, typography, and graphic bumpers.

#1 Streaming Label Worldwide

graphx
megaglobalstream combined the aesthetics of Sega Dreamcast with the energy of Brooklyn, New York.
GRAPHX - Season 1 | Greg
GRAPHX Music - Season 1 | Greg
White assistants - Season 1 | Greg
iitd
Custom wearables for TyBass, Bones and NFT cover art for Melo X via Sound.
MEGA - Pre save now - Season 1 | Greg
album
Ice in the Desert by Convertible Ashley was the studio's debut music release.  
CAPromo - Season 1 | Greg
IITD Cover - Season 1 | Greg
IITD_backcover.graphx - Season 1 - greg

More Like This

Designer Machines

Designer Machines

Using AI and storytelling to transform the studio’s work into a meta-RPG.
Learn More
Hyper Mimetics

Hyper Mimetics

Redefining boundaries through innovative collaborations and ground-breaking projects.
Learn More
World Building Systems

World Building Systems

The genesis of Quantum Architecture and the future of streaming.
Learn More